Advertisement characteristic of 'old Shanghai' in the 1920-1940s, a trend started by American newspaperman Carl Crow who lived in Shanghai between 1911 and 1937, starting the first Western advertising agency in the city and creating much of what is thought of today as the 'sexy China Girl' poster and calendar advertisements. In today's more liberal China, these are making a comeback and are widely considered minor works of art characteristic of 'Old Shanghai'.