![](https://wthumb.tpgimages.com/mid2_com_img/31548/28673/TPG32672128.jpg)
This 1937 adveritisement represents a 'moga' or 'modern girl' as envisaged in Japan in the 1930s. Taken from the Weekly Asahi (Rising Sun), the beauty seen here can not be other than a platinum blonde as in the Hollywood movies, representing a contemporaneous enthusiasm for the West and its standards.
'Moga' [?U??] is a Japanese term for modern girl from the 1920s (mobo [?U?] is the male term for modern boy) appeared in the Taish繫 period [憭扳迤???誨 Taishou jidai
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Details
Creative#:
TPG32672128
Source:
達志影像
Authorization Type:
RF
Release Information:
須由TPG 完整授權
Model Release:
No
Property Release:
No
Right to Privacy:
No
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