"Minus" That Hungry Feeling -- The small packet of "Minus" easy to carry in pocket-book or handbag. Swedish chemist are dealing with a rush of customers for the new banting (treatment of obesity by abstinence from sugar, starch and fat) remedy, which has just been put on the market by the Swedish remedia Ltd. "Minus" is a powder which is soluble in water and reduces over appetite. Its effect builds on the very simple fact that when ones stomach is filled on the feel less hungry. December 29, 1955. (Photo by Paul Popper Ltd.).