"Minus" That Hungry Feeling -- Ulla Levis demonstrates the "Minus" powder. You drink the "Minus" cocktail before a meal... in the second glass is the jelly which is produced when the "Minus" cocktail comes in contact with the hydrochloric acid in the stomach. Swedish chemist are dealing with a rush of customers for the new banting (treatment of obesity by abstinence from sugar, starch and fat) remedy, which has just been put on the market by the Swedish remedia Ltd. "Minus" is a powder which is soluble in water and reduces over appetite. Its effect builds on the very simple fact that when ones stomach is filled on the feel less hungry. December 29, 1955. (Photo by Paul Popper Ltd.)