Promotional postcard by popular artist E P Kinsella for The Forty Theives by Ian Query. Between 1909 and 1938 the Lyceum Theatre was run by the Melville Brothers, Walter (1875-1937) and Frederick (1876-1938). During this period the theatre established a reputation for staging some of the West End?s premier pantomimes, rivalling those staged at the traditional home of pantomime, the Theatre Royal, Drury Lane. On the reverse, which gives prices for various parts of the house and points out that they include government tax.