Promotional postcard by popular artist E P Kinsella for the Forty Thieves by Ian Query for the Lyceum Theatre in London, Christmas 1912. Between 1909 and 1938 the Lyceum Theatre was run by the Melville Brothers, Walter (1875-1937) and Frederick (1876-1938). During this period the theatre established a reputation for staging some of the West End?s premier pantomimes, rivalling those staged at the traditional home of pantomime, the Theatre Royal in Drury Lane. ?Lyceum Children?s Pantomime? Strongest Pantomime Company in London?. Press quotes on reverse, e.g. ?As full of fun as a plum pudding is of currants? and ?the ballets are as graceful as they are beautiful?. This design was used for the front cover of the ?book of the words?, and reused Christmas 1935 for the new text of the story.