The story of the Standard Bread Campaign began in 1880 when Mary Anne Yates Corkling (using the name May Yates) formed the Bread Reform League. The wind and water powered mills of Great Britain were being displaced by industrial roller mills. Bread was being produced from fine white flour (just the starch content of the wheat) rather than the robust wheat meal produced by the traditional millers. Yates was concerned that the poor were being denied the nutritional benefit of traditional bread. The Bread Reform League had support from the medical profession and Yates campaigned on this and related food reform subjects for more than 30 years.