'The children must have Chilprufe'. Our difficulty is to make the small ration of wool we are allowed go round. We have, therefore decided as a wartime policy to suspend production of women's and men's garments and concentrated entirely on Chilprufe for children. The traditional quality of Chilprue remains unaltered. The finest pure wool, protective, cosy, durable. The difficulty of wartime production may production may prevent us giving our normal prompt service, but every effort will be made to meet your requirements.