Entitled: "Miss C.H. Lippincott, Minneapolis, Minnesota, 1899." The C. H. Lippincott Seed Company was the first seed company in the United States to be founded and managed by a woman, Carrie H. Lippincott (September 1863 - November 4, 1941). She opened her flower seed business in Minneapolis in 1896, when she was 33 years old. In 1891, she began calling herself "The Pioneer Seedswoman of America." Unique among seed companies, she specialized in flower seeds, & targeted female clientele. Her greatest contribution to the seed trade industry was her gift for marketing. Her seed catalogs and advertisements revolutionized how garden seeds were sold. Her catalogs featured images of children, women & flowers giving her an edge with women customers among her competition. She never married and died in 1941 at the age of 78. Historical seed catalogs provide a variety of insights into the history of horticulture, agriculture, gardening, advertising, seed companies, and the mail order business. Seed trade catalogs even contain windows into the history of graphic design and social history by showing the changing interests and desires of the gardener and farmer. Not only do the seed catalogs reveal new varieties and when they were introduced, but many also include brief advice on how and where to plant the seeds, lawn care, and occasionally a history of certain plant varieties.