In Japan; Jurojin is one of the Seven Gods of Fortune - or Shichifukujin - and is based on the Taoist deity of the Old Man of the South Pole. Jurojin was considered the god of longevity; and is the personification of the Southern Polar Star; and may have been based on a historical figure from the Northern Song Dynasty.

Jurojin is often depicted as an old man with a very tall; bald head and a long white beard; wielding a staff and a fan. Tied to his staff is a scroll; sometimes identified as a Buddhist sutra; with the lifespan of all living things written on it. He is sometimes accompanied by a deer; which is a symbol of longevity alongside other long-lived animals such as the crane and tortoise.

While there are many paintings and statues of him; which are considered auspicious; he never developed a strong independent following like some of the other Seven Gods of Fortune.