Hikifuda are advertising handbills that became popular in late 19th to early 20th century Japan. Showing the increasing sophistication of Japanese commerce; the handbills were produced to advertise a company or promote a product; and sometimes they were even used as wrapping paper.

Uta Garuta (lit. poem cards) is a card game in which 100 waka poems are written on two sets of cards that make up one full deck of 200 cards. One set is yomifuda or 'reading cards'; and the other is torifuda or 'grabbing cards'. As they were denoted; the words in the yomifuda are read and players have to find its associated torifuda before anybody else does to complete a poem and recite it.