Golden Keys to happiness London ; Mrs Mary Wilson , wife of the Prime Minister, purchases the first " Golden Key to Happiness " from Pandora, daughter of Mrs Stevens who is representing The League of Pity , Junior section of the NSPCC, at today's launching of a special building and development appeal for 瞿250,000 by the National Society for the Prevention of Cruelty to Children, in London. Holding Pandora aloft is well-known circus clown " Spuggy ". The " Golden Keys to Happiness " are lapel badges, price two shillings and sixpence . Everybody can buy keys. 1 March 1965