The little boy on the picture is having a great time with all the cars , he is having more fun than the factories behind the toy . They are having just as rough a time as the real motor manufacturers who have to keep up on the market with all the new ideas . As soon as a car goes off the market it is impossible to sell a toy car of the same make . However , this is what boys all over the world dream of , collection of cars as vast as this .l 3 June 1964