International beauties in London . Beaties of Holland , Sweden and Italy , typical national types , have been brought to London by Selfridges with the idea of popularising British perfumry among visitors from these countries now in London . They are a great attraction in the store . The trio of national beauties from ( left to right ) Italy , Sweden and Holland , in their national costumes in the London store . 26 February 1932 30s, 30's, 1930s, 1930's, thirties, nineteen thirties