Flowers for Mr Gordon Selfridge at store ' s 27 birthday celebrations . Flowers have been sent to Mr Gordon Selfridge from all over the world in connection with the 27 anniversary celebrations of Selfridges in Oxford Street . Mr Selfridge cut the cake with a sword loaned by George Tobey , to whom it was given by a friend in Tibet . Photo shows , Miss H Mapham , Assistant Secretary to Mr Gordon Selfridge , presenting flowers to Mr Selfridge on behalf of the staff . 9 March 1936